In this article, sustainable development is more defined as a process. The author of this article admits that the process to making development more sustainable, there is a strategic process. The author also admitted that this process is not static. There are always improvements that need to be made for the process and for the sustainable development. The process of making sustainable development is not static, just like sustainability in general. Sustainability is also a static process, in which improvement are always being researched and added to the cycle of sustainability as a whole. One of source I thought was valuable was when the author defined why the use of green products is important as a step in this development process to sustainability. "The development of green products, which run clean, work better and save money and energy through efficiency, help execution of green marketing activities and generate successful environmental strategies for sustainable development" (Shi & Kane, 1995 and Pujari et al., 2003). Green products are slowly becoming the dominant way to live through this crucial life time of our planet over using earth's natural resources, making the resources been used faster than it can produce itself. Green products are a crucial way to change the environment positively, as well as playing a key role in the sustainable development process.
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References
Aktaş, G., Atrek, B., & Kurt, S. D. (2015). Sports as a 'Green Product' in Destination Marketing: Case of Windsurfing in Cesme, Turkey. Journal Of Yasar University, 10(39), 6596-6606.
Works Cited
Aktaş, Gürhan, Banu Atrek, and Sumeyra D. Kurt. "Sports As A 'Green Product' In Destination Marketing: Case Of Windsurfing In Cesme, Turkey." Journal Of Yasar University 10.39 (2015): 6596-6606. Academic Search Premier. Web. 1 Mar. 2016.